Mark Sanders: Design Should Be Elegant | Master's of Engineering Podcast
Description
Folding bikes have been around since at least World War I, but Mark Sanders always found modern versions too heavy or clunky for urban commutes. So during his student days at Imperial College London and the Royal College of Art, he created his own. His eclectic triangular design looked like an art sculpture – and his school project later went into commercial production as the STRiDA (https://www.strida.com/) bike.
In this episode, Mark tells Jon how the STRiDA first got manufactured – despite industry doubts about his unorthodox chainless design. Now the principal of the MAS Design Products (https://mas-design.com/about/) consultancy, Mark shares insights learned from designing candy vending machines, kitchen gadgets, bicycles, car engines, and electric aircraft. He also explains why “elegant” is his favorite word.
Listen to this podcast on major podcast platforms here: https://linktr.ee/MastersofEngineering
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